what the music industry thinks of you
Sun, Feb 4, 2007
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Found this photocopied ad in my archives, from some 1990’s advertising industry digest (sorry, didn’t note the source).
Straight from the horse’s mouth. Note that they’re not just after your pocket book, but something a little more far reaching… Makes one appreciate Magnatune’s tagline all the better.
March 21st, 2008 at 1:00 pm
Is there really no chance of you finding the source of this ad. It’s very telling.
Best wishes
S
March 23rd, 2008 at 10:17 pm
Hi Sohail,
Unfortunately, I no longer have the mag from which this page was scanned (I had photocopied it for use in a university essay, back in the mid-’90s).
All I remember is that it was from an Ad industry monthly - which one? which month/year?… memory fails, sorry.
Finding the source may likely require some finicky research… regardless, I’ll do a quick internet scan of available Ad industry publication archives, and let you know if I come up with anything.
Désolé,
Gilles
March 25th, 2008 at 8:52 am
Thanks for getting back on this. I’ve done my own research on the Internet and came up with little. The ad was displayed on page 36 in a book by Jean Kilbourne entitled ‘Deadly Persuasion: Why women and girls must fight the addictive power of advertising” published in 1999 by Free Press. It woulb be great to get rid of the original too for presentation purposes.
March 25th, 2008 at 8:55 am
Sorry that last bit reads like total goobledegook! It should read “It would be great to get hold of the original too for presentation purposes.” Too many hours on the Internet!
Best wishes
Sohail
March 27th, 2008 at 10:08 am
Hi Sohail,
Yes, an online search won’t provide results in this case. And for off-line research into periodicals (in a university library, for instance), without publication specifics, it’ll be like looking for a needle in a haystack.
It might get trickier, even. Not sure whose archives the ad might be in, SONY BMG? Or the ad company that designed the ad for them?
Just to give you an idea…
If you really would like to find a good resolution copy of the Ad for educational purposes, perhaps your best bet is to first talk to someone working in an Ad industry publication for advice, somebody who deals with archives. Here’s the Yahoo directory listing for Ad trade mags:
http://dir.yahoo.com/Business_and_Economy/Marketing_and_Advertising/News_and_Media/Trade_Magazines/
Hope this helps,
Gilles
March 28th, 2008 at 5:58 pm
Hi Gilles
Thanks for trying
Sohail
March 29th, 2008 at 10:14 pm
Hi Sohail,
I will give it a shot when I come across some spare time for this kind of detective work.
It is indeed unfortunate that I couldn’t find the source, but I really did systematically root through my personal archives before resigning myself to posting this must-see ad from the mere photocopy I had left.
If you really need the source for a project with a real-world deadline, recommend you try the research yourself, either a needle-in-a-haystack search in a university library, or some calls to ad publications with archive services.
I’m sending you my original scan by email. That’s the best I can do for now.
Cheers,
Gilles