A few days ago, a colleague of mine made a passing remark on a recent trend in pop music remixing: the heavy filtering of lead vocals with studio FX.

We’re not talking reverbs and echoes – amplifiers of natural voice qualities – but the complete synthesizing and processing of a human voice, to fit within a limited palette of teen grunts, coos and gurgles acceptable to music industry execs.

And appropriately conditioned mass audiences.

Here’s a couple of videos for you, on the issue of social engineering through the mass market shaping of our lifestyle habits:

Can the same argument be made re: music industry? The video below, featuring author and media critic Douglas Rushkoff, uncovers come surprising facts about the industry, as seen from the inside.

You can by the DVD version here.

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